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3.10 · Paper 2B

Cost-benefit Analysis

Weigh costs against benefits, put a price on risk, and decide whether control measures and insurance are worth paying for.

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The cost–benefit principle and sunk costs

3.10a▾

The cost–benefit principle: go ahead if the benefits outweigh the costs, once both are measured in the same units (usually money). Net benefit = benefits − costs; the benefit–cost ratio is benefits ÷ costs (worthwhile if more than 1). Sunk costs — money already spent and not recoverable — must be ignored: only future costs and benefits matter.

Expected cost and risk matrices

3.10b▾

The expected cost of a risk = probability × cost if it happens. A risk matrix plots likelihood against impact to prioritise risks: a rare but catastrophic risk can have a larger expected cost than a common but minor one.

Control measures, insurance and uncertainty

3.10c▾

A control measure reduces the probability or impact of a risk. It is worth it if the reduction in expected cost is more than the cost of the measure. Insurance costs more than the expected loss on average, but protects against a large unexpected loss. Probabilities and costs are only estimates, so check how sensitive the decision is to them.

Worked example

A council could build a crossing for £120,000. It is expected to save £30,000 a year in costs for 5 years. Should it be built?

Total benefits = 5 × £30,000 = £150,000. Total costs = £120,000.

Net benefit = 150,000 − 120,000 = £30,000. Benefit–cost ratio = 150,000 ÷ 120,000 = 1.25. Benefits outweigh costs, so the project is worthwhile on money alone — but the council should also consider benefits that are hard to price, such as safety.

Exam tip. Sunk costs are a classic trap: money already spent is gone whatever you decide, so leave it out of the comparison. Only compare the costs and benefits that are still to come.

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